PDF⋙ Scaling the Tail: Managing Profitable Growth in Emerging Markets by Park, Ungson, Cosgrove

Scaling the Tail: Managing Profitable Growth in Emerging Markets by Park, Ungson, Cosgrove

Scaling the Tail: Managing Profitable Growth in Emerging Markets by Park, Ungson, Cosgrove PDF, ePub eBook D0wnl0ad

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: 'scaling the tail.' This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

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